Released on: June 24, 2008, 12:39 am

Press Release Author: ICICI Bank

Industry: Financial

Press Release Summary: Tailor-made privileges to meet the unique identity of
discerning individuals

Press Release Body: ICICI Bank, India's largest private sector bank today announced
the launch of
the ICICI Bank 'Platinum Identity' Credit Card. The 'Platinum Identity' credit card
offers a high value proposition, as it brings together shopping, travel and golfing
privileges with a powerful rewards program and differentiated service benefits. The
card targets the discerning and affluent set of customers who wish to experience the
privileges that are offered to the global cardholder.

Mr. Sachin Khandelwal, Head-Cards Product Group, ICICI Bank said, "This card is
launched keeping in mind the fact that our customers have matured and demanding more
exclusive offers. We will offer our customers value and privileges that are, the
best in the industry. Keeping in line with the changing lifestyle of our customers,
the 'Platinum Identity' product has been designed to make cardholders feel truly
special as well as to meet their evolved needs specially related to travel and
lifestyle. This is a global offering at a truly competitive price point."

The card offers privileges like accelerated rewards program, exclusive rewards
catalogue, a powerful air mile conversion option and travel benefits which include
Rs 1 crore air accident insurance and complete fuel surcharge waiver across pumps.
There is also a full-fledged concierge service, 'i-Assist' to address the lifestyle
needs of the cardholders.

The Platinum Identity Credit Card offers the following features:

- Welcome privileges - Golf Fee Card with two year membership and Priority Pass
- Accelerated rewards earn - double reward points on international spends,
fast-forward earning through the powerful Xpress Rewards program
- Exclusive rewards redemption catalogue 'Hand-picked Rewards' featuring premium
brands
- Superior air mile conversion program - Convert your reward points into air miles
- Comprehensive air accident insurance of Rs. 1 crore
- Complete waiver of fuel surcharge
- 'Specials' -Exclusive offers in lifestyle categories
- 'i-Assist' - A round-the-clock, complimentary service that provides assistance
with travel and restaurant reservations, gift arrangements, event tickets, and more.



Web Site: http://www.icicibank.com

Contact Details: Mumbai
India
91-22-26537050
charudatta.deshpande@icicibank.com